Shopping sustainably doesn't have to be complicated. It can be a rewarding way to align your everyday choices with your values. Whether you're replacing single-use products, investing in reusable alternatives, or upgrading your household essentials to long-lasting options, every change you make has a ripple effect. Choosing eco-friendly brands helps reduce waste, supports companies that prioritize ethical sourcing, and promotes cleaner production methods that minimize harm to the planet. It’s not just about what you buy, but how it’s made, how it’s used, and where it goes after its life cycle. If you're ready to shop zero waste, here's a handpicked selection of the 6 best eco-friendly brands that combine quality, sustainability, and functionality with meaningful impact.
1. Marley's Monsters
Marley's Monsters is a trailblazing woman-owned business based in Eugene, Oregon. Their mission is to help every household transition to a low-waste lifestyle through fun, vibrant, and practical alternatives to disposable products. What started with handmade baby wipes has grown into a full range of eco-friendly products for home and personal care. Their commitment to reducing landfill waste and using upcycled or sustainable materials is reflected in every product.
Reusable Facial Rounds
Replace your cotton balls and disposable wipes with these soft, washable facial rounds made from 100% cotton flannel. They come in a variety of fun patterns and are perfect for applying toner, removing makeup, or general skincare routines.
Benefit: Replaces single-use cotton rounds, helping you cut down on daily waste. It is gentle on the skin and reduces the need to restock disposable products constantly.
Use: Toss a few in your travel bag or bathroom jar for easy access. After use, toss them in with your regular laundry, and they’ll come out fresh and ready for reuse—no special care is needed. in your travel bag or bathroom jar for easy access.
Marley's MonstersReusable Facial Rounds
Unpaper Towels
Ditch paper towels for good. These reusable towels snap together to form a roll that fits your standard paper towel holder.
Benefit: Absorbent, washable, and reusable—you'll save money and reduce your waste. The soft texture makes them versatile for household or personal use.
Use: Ideal for wiping spills, drying hands, cleaning countertops, or even using as a reusable napkin. Keep a roll in your kitchen for daily use.
2. Redecker
Founded in Germany in the 1930s, Redecker has remained a family business dedicated to producing practical, long-lasting, and environmentally friendly household goods. They blend old-world craftsmanship with sustainable materials, and their product line includes brushes, tools, and everyday essentials that are built to last. Redecker products emphasize the use of untreated wood, natural fibers, and biodegradable components.
Milk Bottle Brush
Made with natural bristles and untreated beechwood, this brush fits perfectly inside bottles, jars, and vases.
Benefit: Long handle and sturdy bristles make it easier to clean deep containers without plastic. Compostable after use, leaving no trace behind. Naturally antimicrobial materials keep your cleaning tools fresher for longer.
Use: Great for zero-waste kitchens where reusable glass bottles are common. Just add soap and scrub away.
Redecker Milk Bottle BrushCopper Cloth
These non-abrasive copper mesh cloths clean tough stains without scratching most surfaces.
Benefit: Durable, reusable, and perfect for tackling messes without harsh chemicals. Naturally antibacterial and long-lasting with proper care.
Use: Use it on stainless steel pans, glass stovetops, or even bathroom tiles. Just rinse and reuse.
3. Who Gives a Crap
Started as a crowdfunding campaign, Who Gives a Crap has become a household name for sustainable toilet paper. With every purchase, a portion of profits is donated to building toilets and improving sanitation around the world. Made of recycled paper or bamboo, Who Gives a Crap toilet paper is always shipped plastic free, proving that even toilet paper can play a role in global sustainability.
Recycled Toilet Paper
Made from post-consumer recycled paper, each roll is wrapped in colorful, compostable paper.
Benefit: No plastic packaging and no trees cut down. Smart, sustainable, and waste-free with every flush. Soft, strong, and septic-safe.
Use: Stock your bathroom with this alternative to conventional toilet paper. Bonus: their packaging adds a pop of color to your shelf.
Who Gives a CrapRecycled Toilet Paper
Who Gives a Crap Tissue
Soft, absorbent tissues made from 100% bamboo, free from dyes and perfumes.
Benefit: biodegradable, and packaged without plastic, making them a guilt-free option for daily use.
Use: Keep a box at home, in your car, or at the office for an easy sustainable swap that supports a waste-free lifestyle.
4. Fat and the Moon
Fat and the Moon is redefining beauty and wellness with their plant-based, handmade personal care products. Drawing on herbalist knowledge and zero-waste principles, they offer skin and hair care that’s effective without relying on synthetic ingredients. Their packaging is minimal, often reusable or recyclable, and the brand keeps its carbon footprint low through small-batch production.
Deodorant Cream
An aluminum-free deodorant made with coconut oil, baking soda, and essential oils.
Benefit: Natural ingredients neutralize odor without blocking sweat glands. Skin-friendly formula that avoids synthetic fragrances or preservatives.
Use: Apply a pea-sized amount to clean underarms. It lasts all day and travels well in your bag.
Fat and the Moon DeodorantDry Shampoo
Talc-free dry shampoo made from organic arrowroot and cacao powder to absorb oil and add volume.
Benefit: Refresh your hair without water or aerosols. Boosts volume while reducing scalp oil between washes. Lightweight and safe for colored hair.
Use: Perfect for post-gym, touch-ups, travel days, or spacing out washes to keep your hair and scalp healthy.
5. Donna Wilson
Based in the UK, Donna Wilson is known for cozy, artful designs that blend sustainability with storytelling. Her textiles and toys are made in the UK using ethically sourced materials like wool, which is naturally biodegradable and long-lasting. Every piece reflects a quirky charm and a dedication to slow, thoughtful production.
Hot Water Bottle
A knitted wool cover houses a rubber bottle to keep you cozy on chilly nights.
Benefit: Reusable warmth without cranking up the thermostat. Wool insulation retains heat longer. Soothes aches and promotes comfort without electricity.
Use: Use in bed, on the couch, or even at your desk during cold months. Also great for soothing muscle aches.
Donna Wilson Piglet Hot Water Bottle
Jon Klassen Bear
A soft, hand-finished plush inspired by Jon Klassen's illustrations.
Benefit: Made with natural materials and crafted with care. Eco-conscious toy with artistic character and long-lasting quality.
Use: A charming gift for children or a decorative piece for anyone who loves storytelling and design.
6. Dharma Dog Karma Cat
Dharma Dog Karma Cat creates natural, handcrafted toys for pets using ethically sourced wool and fair-trade practices. Their designs are colorful, durable, and made with love by artisans in Nepal. Unlike synthetic pet toys, their products are biodegradable and safe if accidentally ingested by curious animals.
Wool Cat Teaser
Crafted from eco-friendly felted wool and featuring a sturdy bamboo handle, the Wool Cat Teaser is designed for interactive play and stimulation. The toy features colorful wool balls or tassels that dangle enticingly, sparking your cat's natural hunting instincts. With its lightweight, yet durable design, the bamboo handle offers you full control during playtime, while the wool is soft and safe for your cat to bat, chew, and toss around.
Karma CatWool Cat Teaser
Benefit: Plastic-free and biodegradable, it’s a safer choice for your cat and the planet. Encourages exercise and reduces boredom.
Case: Engage your cat in daily play to keep them active and stimulated. It brings style and sustainability to your pet's playtime.
Wool Dog Stick Toy
This Wool Dog Stick Toy is handcrafted entirely from soft, felted wool, providing a natural, eco-friendly playtime solution for your dog. Unlike synthetic materials, this 100% felted wool stick is free from harmful chemicals, making it safe for your pet and the environment. The wool is naturally biodegradable, ensuring your dog’s playtime leaves a minimal environmental footprint.
Benefit: No synthetics or toxic dyes—just natural materials shaped for fun and gentle on your dog’s teeth. Helps maintain dental health and keeps chewing instincts satisfied.
Use: A better alternative to plastic chew toys. Great for indoor play sessions or gentle fetch games.
Choosing eco-friendly brands isn’t just about shopping—it’s about making a positive impact with every purchase. These six brands prove that sustainability and quality can go hand in hand, offering thoughtfully crafted products that help reduce waste, support ethical production, and promote a more conscious way of living. Whether you're upgrading your home essentials, revamping your self-care routine, or treating your pets to safe and natural toys, every choice you make contributes to a greener future.
By opting for reusable, plastic-free, and responsibly made goods, you’re not just cutting down on waste—you’re supporting companies that prioritize fair labor practices, sustainable materials, and innovative solutions to minimize environmental harm. These brands go beyond creating great products; they’re paving the way for a cleaner, healthier planet.
Sustainable shopping isn’t about perfection—it’s about progress. Every small change adds up, and collectively, our choices shape a more sustainable world. So why not take the next step? Explore these eco-friendly brands, embrace sustainable alternatives, and turn everyday habits into meaningful action. Your choices matter—start making a difference today!
Ready to Shop Zero Waste?
These eco-friendly brands offer more than just great products—they reflect a shift toward conscious living. Every item you choose supports a supply chain rooted in responsibility, transparency, and long-term care for the planet. From low-waste swaps to ethically made everyday essentials, these brands help reduce your environmental footprint without compromising on quality, design, or function.